Just

Just is a personal loan platform that makes an intelligent financial analysis through the client’s banking data in order to offer a fair and personalized rate to the respective financial profile, based on the user’s behavior regarding their finances.

Just’s website had few internal and external links, so it ranked badly in google, generating low traffic of users within the site. In addition, the site was too lean and lacked relevant information that are very important to the user at the purchase decision fase such as website security, partnerships, customer’s reviews, etc.