Freelance Design

Collection of freelance projects in which I built over 18 websites for over 12 clients.

I led design and branding projects from beginning till end and advised clients in diverse industries on UX, content, and design. It was also a great way to manage different projects and to communicate with stakeholders. My process includes:

Design Process & Client's needs
During design projects, I regularly held meetings with clients to discuss designs, structure and content. We discussed the client's needs and I advised them on UX or opportunities to improve their current website.

UX Research & UX Analysis
Upon request from the client, I perform a thorough UX analysis or usability tests of the current website to identify any areas with poor usability heuristics. This analysis is crucial for uncovering insights and data-driven insights gleaned from real user interactions. By pinpointing areas for improvement, I strive to enhance the website's usability and optimize the user experience, ultimately ensuring a more intuitive and engaging digital platform.

Low-fidelity designs
I frequently sketch ideas and make low-fidelity designs which I share and discuss with clients. It allows for quick iterations and idea sharing. This is especially useful when a specific (part of) the homepage has to be redesigned or the client wants to add new information to a certain page.

Information hierarchy
I spend a lot of time thinking about structuring and showing content to visitors effectively, especially during the first moments of a user's visit on the website.

Content Management Systems
I have developed websites using content management systems. The latter is a fast and convenient way for many clients to add or edit content themselves.